https://www.missouribusinessalert.com/industries/education/changes-in-funding-on-the-horizon-for-mu-athletics/article_e5b36197-ee9d-5009-87ad-6e7b5eb92f7b.html
That shows how much the university is now directly providing the athletic dept. It's good to have a president like Choi who understands the dynamics between athletics and the university, but you wonder how much further this can go until it becomes hard for universities to show incremental ROI from athletic?