Correct. The AD, in general, should be viewed as a marketing
Posted on: January 19, 2025 at 18:11:20 CT
zounami MU
Posts:
72138
Member For:
11.02 yrs
Level:
User
M.O.B. Votes:
0
tool... FOR THE UNIVERSITY.
It's worth every penny in terms of the national exposure & enrollment boost it provides. Our biggest freshman classes were all following major success in football.
As Choi pointed out, it's unrealistic to expect the AD to operate in the black every year going forward, with the changing dynamics of college sports.
Edited by zounami at 18:15:20 on 01/19/25