'Mizzou football brought in 25% more revenue during the
Posted on: January 16, 2025 at 22:31:02 CT
JeffB
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fiscal year that included the 2023 season than in the period including the 2022 season as the Tigers reaped the monetary benefits of an 11-win campaign and high-profile Cotton Bowl victory.
It came at an increased cost, though, as football expenses rose 45% for MU Athletics that year, shrinking the margin by which the football program generated a profit.'