See
https://www.columbiamissourian.com/sports/mizzou_sports/how-a-breakout-football-season-poor-basketball-season-impacted-mizzou-athletics-finances/article_bb3c59ec-d41a-11ef-b967-e3d69db368e5.html
My reading of the Article is the Football program generated 168.0 million of revenue and incurred $183.2 million in expenses for a net loss of 15.2 million in Fiscal 2023-24.
The Article also quotes Athletic Director Veach as essentially saying Tiger tickets, etc. are under priced and Mizzou has and will raise prices in order to eliminate the operating deficit and stay competitive in the SEC in football. Apparently, the first increases have been put in place for the 2025 season.
Edited by ScottsdaleTiger at 20:28:41 on 01/16/25