it may not be true but he heard it from multiple people that cover other teams in the Rivals network
#2-
https://www.bizjournals.com/stlouis/news/2022/06/09/how-demetrious-johnson-helping-source-nil-deals.html
They may hit you with a pay wall but here is the quote:
"One of Burden’s deals is with St. Louis-based personal injury law firm Cofman Townsley, which Johnson said will use Burden in advertisements. Johnson declined to name the other businesses, but said they include a car dealership, retailers and restaurants. More deals are expected, with Johnson saying Burden soon plans to unveil an NIL deal he claims will be “one of the biggest deals in the country.” Burden has also launched his own apparel brand, LB3."