http://www2.kusports.com/news/2018/apr/29/look-finances-kansas-athletics-rising-revenues-soa/
The Journal-World spent months gathering and reviewing financial documents of Kansas Athletics Inc. as the program hopes to make the biggest bet in its history: $350 million of facility upgrades. The projects — about $300 million would be used to improve facilities for the school’s struggling football program — would add to Kansas Athletics’ debt totals and put more pressure on donors, who already are called upon to cover basic day-to-day operating expenses of the department.
The review found that Kansas Athletics lost money in 2017, and donors had to cover a more than $19 million operating deficit the department posted for the year.
What may be less understood is that donors pay for a lot of day-to-day operating expenses too. The ticket sales and TV money don’t even come very close to paying for Kansas Athletics’ operating expenses.
In 2017, Kansas Athletics had a $19 million operating deficit. In other words, that’s how much KU had to raise from donors to cover basic operating expenses. In 2016, the deficit checked in at $14 million. These numbers aren’t new. KU has been running such deficits for years, and the truckloads of television money haven't done much to change the situation.