& the other lazy beaker take…

Posted on: August 4, 2021 at 14:02:48 CT

But AD revenue. Dumbarses don’t realize that AD revenue (while nice) doesn’t get shared among conference members so it doesn’t freaking matter that your AD brings in more than some B1G members. What matters is that lucrative TV deals are driven by interesting football matchups in your conference. They won’t admit that almost no one is tuning in or subscribing to watch freakin kU play almost anyone so they bring NO freaking value to those TV deals. Now comes the difficult part for them. The math doesn’t work out because networks aren’t ponying up more than the average amount of dough that each B1G school gets currently to INCREASE per school payouts. Since this is the case it makes no sense for the B1G to add them from a financial standpoint. Their ONLY hope is to ride the coattails of a big time football program into the B1G but my guess is that they will be in the Big 12 because that’s the best payout they will get until it dies (end of their TV deal in 2025) and then who knows what the landscape will look like at that point.