The Big 12’s Brand Value
Added +$1,121,711,347 (Arizona, Arizona St, BYU, Cincinnati, Colorado, Houston, UCF, Utah)
Lost -$1,991,051,431 (Oklahoma, Texas)
That’s a total loss of -$869.3MM after adding 8 new schools.
http://twitter.com/kyleumlang/status/1687834823061012480