with an Instagram video (sorry I said Tik Tok incorrectly).
https://socialblade.com/tiktok/user/dylanmulvaney/monthly
According to this site, she had roughly 250K followers before the video. Probably basically zero would have been conservatives.
Someone found the video. It started getting shared, then some bigger influencers on the conservative video spread it more. It then hit mainstream as people like Kid Rock made their own videos around it. Someone investigated various people within Bud Light to get the background stories, where the whole "frat party" comments came out. etc. etc.
So was there some organization around it for sure. Otherwise, you would have never seen it...hence the point around some sort of organization.