AB response was botched
Posted on: May 24, 2023 at 13:42:18 CT
meatiger MU
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and inconsistent.
IMO, what Miller did with their commercial (both intentions and how wide spread it was) was much worse. But their response to criticism was solid and committed.
AB has been all over the place, and managed to get even more people upset for longer. And then they tried some stupid lame commercials to "fix it"
They had worked on a marketing plan for years, and then put it in chaos in a week.