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Nothing wrong with the direct quote:

Posted on: April 12, 2023 at 16:20:27 CT

tigerdb MU

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58182

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I’m a businesswoman. I had a really clear job to do when I took over Bud Light, and it was this brand is in decline. It’s been in decline for a really long time. And if we do not attract young drinkers to come and drink this brand, there will be no future for Bud Light. So I had this super clear mandate. It’s like we need to evolve and elevate this incredibly iconic brand.

What does evolve and elevate mean? It means inclusivity. It means shifting the tone. It means having a campaign that’s truly inclusive and feels lighter and brighter and different. And appeals to women and to men. And representation. Is it sort of the heart of evolution? You’ve got to see people who reflect you in the work. And we had this hangover. I mean, Bud Light had been kind of a brand of frosty, kind of out of touch humor, and it was really important that we had another approach.

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REPLY

MESSAGE THREAD

Have any of you regular AB product drinkers stopped buying - hefeweizen MU

- 4/12 12:49:10

It's Schmitts gay for me, no poser queer beers - nomadcowatbk MU - 4/14 04:28:02

it's funny - TheShoe STL - 4/12 14:38:24

The effects are scary - Ace AU - 4/12 15:50:25

Old Gay Tim!!!(nm) - Carlos Rossi KC - 4/13 07:13:08

If a company was giving money directly to a cause I - meatiger MU - 4/12 15:22:59

I'm trying to figure out if this move was long term - Eggs MU - 4/12 16:07:00

RE: I'm trying to figure out if this move was long term - meatiger MU - 4/12 19:31:52

wouldn't backfiring be no one noticing - TheShoe STL - 4/12 16:36:28

i think the bud light drinkers would prefer that - o'lineydisciple MU - 4/12 15:15:35

You're assuming that all of the opponents are actually - tigerdb MU - 4/12 15:38:27

What is their connection?(nm) - TheShoe STL - 4/12 15:21:40

Keystone is the worst out of the bunch - Sal CMSU - 4/12 14:46:02

Keith Stone was the best ad campaign though(nm) - Eggs MU - 4/12 14:47:29

the Hamms song and cartoon was pretty sweet - colonel angus beef KC - 4/12 14:48:45

RE: the Hamms song and cartoon was pretty sweet - tigerNkc KC - 4/12 15:06:12

Lol, I still drink a few Hamms - TheShoe STL - 4/12 14:54:55

I was busy today, but good mega thread.(nm) - Carlos Rossi KC - 4/12 14:33:19

Biggest irony is that they were trying to boost their - CulturedDan MU

- 4/12 14:30:11

No. I’m buying Busch Light first, and then Bud Light second - Carlos Rossi KC - 4/12 14:28:21

I've become somewhat of a beer snob - MidwestLittleTiger STL - 4/12 14:13:13

Beer snobs are the worst people in America - TigerMook MU - 4/12 15:00:51

Beer snobs don't care if you drink sh1tty beer...they just.. - BandG MU - 4/12 15:30:14

same here. I pretty much stick to - Ferg MU - 4/12 14:36:53

I outgrew beer snobbiness by my mid 20s (nm) - ChinaTiger KC - 4/12 14:49:18

I get them for free :) :) :) :)(nm) - Mulvaney MU - 4/12 14:06:49

you get what you pay for - Ferg MU - 4/12 14:13:40

Has anyone ever not had Chick-fil-A - AllThingsKC KC - 4/12 14:04:37

The chickens are gay? Who knew! (nm) - Nebraska99 STL - 4/12 14:07:37

More like Chick-fil-GAY! (nm) - AllThingsKC KC - 4/12 14:10:41

Had a friend in HS who worked at the one in STL Center - CulturedDan MU

- 4/12 14:19:00

back in Jr high theyd call you gay for wearing a pink polo - colonel angus beef KC - 4/12 14:47:57

Musta been a long time ago - alwaysright MU - 4/12 14:27:52

i'm pretty sure gays were around before you were in HS(nm) - TigerA MU - 4/12 14:23:38

or maybe he started it - colonel angus beef KC - 4/12 14:49:23

it's hard to stay current with cancel culture - Ferg MU - 4/12 13:55:17

I stopped, after reading article on marketing idiot. - RHAYWORTH MU - 4/12 13:43:17

when I order bud light in the future do you think it would - lqf2b8 KC - 4/12 13:41:53

life hack: If you walk into The Tool Shed on 40 wearing - CulturedDan MU

- 4/12 13:50:15

Lol...a free ass beating maybe. Nm - BandG MU - 4/12 15:34:10

I'm pretty sure that's a regular hangout for somebody - Sal CMSU - 4/12 13:51:35

I have some buddies that hang out there...they all own... - BandG MU - 4/12 15:36:34

El-ahrairah(nm) - CulturedDan MU

- 4/12 13:56:44

maybe we should get trans folks to sell guns - colonel angus beef KC - 4/12 13:26:00

they'd shoot their d*cks off (nm) - Sal CMSU - 4/12 13:30:40

that'd be a different "Christmas Story"(nm) - TigerA MU - 4/12 13:39:17

Coors light and Busch latte will continue being my mass - Eggs MU - 4/12 13:24:27

Miller Lite was always better than Bud Light (nm) - Uncle John MU

- 4/12 13:23:18

My pecking order of light beers for taste - Sal CMSU - 4/12 13:29:56

So if you snowflakes stop using any food or drink that - JG MU

- 4/12 13:14:22

"that trannies like" - CulturedDan MU

- 4/12 13:26:51

The VP of Marketing talked sh*t on their own customer base - Sal CMSU - 4/12 13:15:30

I don't disagree - JG MU

- 4/12 13:18:36

JG has been arrested for having sex with animals (nm) - ChinaTiger KC - 4/12 13:39:20

LOL lying Toro - JG MU

- 4/12 13:41:08

So a company talks sh*t on its customers - Sal CMSU - 4/12 13:20:12

JG must have had a lot of fragile owners at his clinic. - RHAYWORTH MU - 4/12 13:44:55

He is not very bright.(nm) - DHighlander NWMSU - 4/12 13:41:27

well at least I understand high school physics - JG MU

- 4/12 13:44:14

Lol, nope you clearly do not. - RHAYWORTH MU - 4/12 13:46:42

what was said by the company that was "talking sh*t on its - TigerJackSwartz MU

- 4/12 13:28:05

"we're trying to get away from our frat-boy image" - CulturedDan MU

- 4/12 13:35:56

Nothing wrong with the direct quote: - tigerdb MU - 4/12 16:20:27

OMG, the nerve! (nm) - TigerJackSwartz MU

- 4/12 14:31:05

Pretty weird to call for inclusivity - Sal CMSU - 4/12 14:38:25

Well you are. - JG MU

- 4/12 13:25:25

lol I never said I was going to boycott AB - Sal CMSU - 4/12 13:27:33

I didn't say you did - JG MU

- 4/12 13:35:09

RE: Have any of you regular AB product drinkers stopped buying - SEC-BIG-GAMEHUNTER MU - 4/12 13:09:18

you'd have to be incredibly fragile to do that if you liked - TigerA MU - 4/12 13:07:43

I don't think anybody really loves one particular light beer - Sal CMSU - 4/12 13:11:32

true(nm) - TigerA MU - 4/12 13:34:59

not applicable(nm) - CulturedDan MU

- 4/12 13:04:11

I'm shocked I tell you. Completely and utterly shocked(nm) - lqf2b8 KC - 4/12 13:20:12

I think I'll add more context to this story - CulturedDan MU

- 4/12 13:35:19

RE: Have any of you regular AB product drinkers stopped buying - meatiger MU - 4/12 13:00:14

sure however message to them is learn your customer, - fatrat MU - 4/12 13:06:16

they support body mutiliation? (nm) - Sal CMSU - 4/12 13:04:08

I only smoke anti-everything weed(nm) - hefeweizen MU

- 4/12 13:01:17

I had already switched over to Miller Lite for the spring - Sal CMSU - 4/12 12:54:33

I would imagine that LGBTQ+ folks appreciate you supporting - TigerJackSwartz MU

- 4/12 12:59:48

maybe ... I dunno (nm) - Sal CMSU - 4/12 13:03:21

We know you appreciate it (nm) - ChinaTiger KC - 4/12 13:02:43

As a corollary, have any of you tranny beer drinkers - TigerJackSwartz MU

- 4/12 12:50:33

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