Again, NCAA's primary source of revenue is NCAA Tournament
Posted on: October 28, 2020 at 21:02:06 CT
ScottsdaleTiger MU
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The NCAA owns the media rights to the NCAA Tournament. It sells them for very large sums of money. It has no alternative revenue source that generates anywhere nearly as much money.
Some have asserted the NCAA does not "penalize" blue chip programs because to do so would likely result in those programs being banned from the tournament and that would make the tournament less attractive to the TV networks and that in turn would negatively impact the NCAA's revenue.