deals wouldn't be for promotion of anything at all, but rather a pay-for-play bribe financed by rich boosters. Missouri's boosters can't compete with those of the top 20 programs in "endorsement deal" bidding wars.
Also, you're really gullible if you think McKinney (@hoodierio) really has 3 times as many followers as Missouri Basketball (@MizzouHoops) as I mentioned in another reply:
http://www.tigerboard.com/boards/view.php?message=16437505