You hire an "advisor"
Posted on: December 29, 2016 at 22:55:13 CT
Mormad MU
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whose job is to help "market" the basketball program, "identify" opportunities for revenue and growth and to "evaluate" the health of the program. Carry it into the sunlight all you want. It'll be filled the the common sense that so many MBA types love to say everyday. A whole lot of nothing.