Radio rights, coaches shows, etc.
Posted on: February 28, 2025 at 21:25:08 CT
hou4mu MU
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Learfield, which has the Mizzou rights, held them for A&M but was outbid by this relatively new company.
The story incorrectly calls it the largest media rights deal in college athletics history. That would be the latest Big Ten or SEC deal. It's the largest for a single school, which will be the case until somebody like Texas, Michigan or Ohio State puts their rights on the market.