This article will have you scratching your head? The article has Mizzou at 63rd and KU at 17 and KSU at 29. I have no idea where they are getting their info. Just further illustrates the lack of transparency (and the inability of journalist to understand the financial statements that are available from athletic depts).
https://www.wsj.com/sports/football/college-football-ohio-state-revenue-value-5510e348?mod=wknd_pos1
RANK
TEAM
ADJUSTED REVENUE
ADJUSTED CASH FLOW
ENTERPRISE VALUE
1 Ohio State $223,594,829 $85,278,444 $1,957,000,000
2 Texas $219,945,851 $105,599,656 $1,897,000,000
3 Michigan $189,253,537 $80,923,273 $1,655,000,000
4 Georgia $198,114,685 $82,861,050 $1,348,000,000
5 Notre Dame $168,744,051 $71,278,000 $1,293,000,000
6 Lousiana State $181,017,764 $60,513,664 $1,060,000,000
7 Penn State $161,105,126 $53,990,551 $1,027,000,000
8 Tennessee $162,819,481 $68,048,536 $1,017,000,000
9 Texas A&M $161,661,122 $63,914,552 $1,001,000,000
10 Oklahoma $169,985,767 $65,275,295 $881,000,000
RANK
TEAM
ADJUSTED REVENUE
ADJUSTED CASH FLOW
ENTERPRISE VALUE
11 Alabama $142,369,686 $34,487,409 $846,000,000
12 Auburn $164,452,125 $64,710,084 $843,000,000
13 Nebraska $167,772,096 $65,600,013 $838,000,000
14 Florida $161,267,346 $54,682,119 $793,000,000
15 Wisconsin $155,512,471 $56,046,671 $734,000,000
16 Washington $129,444,071 $48,601,963 $662,000,000
17 Kansas $139,403,475 $57,900,408 $649,000,000
18 Iowa $138,866,390 $43,759,987 $640,000,000
19 Arkansas $135,222,445 $44,056,340 $616,000,000
20 Oregon $119,303,080 $45,970,073 $608,000,000