Trump attacked the players that knelt during the national anthem. The NFL agreed, and the owners decided to fine teams that allowed players to kneel
NFL viewership is still down versus the pre-kneeling years.
https://www.wnycstudios.org/podcasts/takeaway/segments/nfl-considers-15-yard-penalties-kneeling-reportEdited by Spanky at 15:47:30 on 04/27/24