RE: If they won't suffer much then why go radio silent on twiter
Posted on: April 15, 2023 at 10:55:15 CT
KC rules MU
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Listen, I don't think it was the wisest campaign ever and they took a calculated risk to appeal to younger drinkers. They may have lost some earnings for the few days after the ad campaign was launched but it's not going to be sustained. People are creatures of habits, the bud lite drinkers I know that quit are back to bud lite. The fact is that product boycotts rarely hurt companies and this one will be no different. There just aren't enough people who really give a crap enough to permanently change their habits. You can say they lost billions in market cap but that's just a short term drop in perceived value. It's not an accurate estimate of AB's value. They've already made about a third of that perceived value drop back.