http://hornsdownmizzou.com/dbzou2022
I understand Old Vienna Chip Company's NIL deal with Luther, they are going to make money off him (Return on Investment - ROI).
People are going to buy the chips because of his image on the bag.
What I don't understand is: where is the return on investment for these collectives?
BMW of Columbia had Burden doing a meet/great and signing autographs... maybe that got people on their lot (the chance to meet Burden), maybe they sold a car to one of the people that came there to see Burden, maybe not.
Tiger Woods/Michael Jordan made a lot of money from Nike. But you know Nike made a sh*t ton more money from Tiger Woods and MJ's name, image, and likeness
Where is the ROI for these people just throwing cash at student athletes?