Pssst. It doesn't make sense. They don't bring enough
Posted on: August 24, 2021 at 13:52:26 CT
Tiger_Claw STL
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revenue to the table. The B1G universities do not want to make less.
Bowlsby said the Big 12's TV deal ($250M/yr.) is 50% OU/Texas. So, the others = $125M.
TV deals are 80% football. So, rest of Big 12 hoops = $25M.
That's 1/2 what the B1G makes in TV *per school.*
If the Big Ten is going to do anything, it will have to be a school that adds more than $60M a year in TV value. BBall alone doesn't do that.
Rutgers and Maryland snuck in before cord cutting. Decisions aren't being made today for cable households.