DRF’s biggest task: improving FB revenue

Posted on: August 10, 2021 at 10:41:30 CT

Napoleon and/or Fredrick The Great, take your choice, said “an army marches on its stomach”.

Football is “the tail that wags the dog” in Mizzou Athletics. It always has been and likely always will be. Ask Norm Stewart if you doubt that statement.

Tiger Football revenue is in the bottom fourth of the soon to be expanded SEC.

Yes, coaching is critical, but it tougher when the guy on the other sideline has more resources. And if your guy is good, really good, somebody is going to dangle more resources in front of him.

Yes, tv money is going to go up. The only problem is it’s going to go up for everybody. So there’s no net gain for Mizzou vis a vie the other SEC schools.

However you slice it, the result is always the same, Mizzou has to grow it’s revenue faster than the other SEC schools. It may not insure a more successful program, but not doing it assures a lot of “also ran” seasons.

So, from my point of view on a drizzly morning in the Desert, if DRF can do that, she will likely be highly successful and if she doesn’t . . ..