Who is in charge of marketing for Subway?
Posted on: August 9, 2021 at 10:59:35 CT
DHighlander NWMSU
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They start out the current campaign with a couple of NBA players not realizing that 90% of Americans don't GAF about the NBA and those that do are probably not in the target market for Subway.
When they see that campaign fizzling they ask them themselves 'who is the most polarizing figure one the most disliked high profile teams in the Olympics?'. Yeah, Rapino will be perfect.
When they struck out the first two times they decided they had to go with the no brainer, everyone loves the NFL. 'Who is the most disliked Superstar in the game?'. Tom Brady it is.