"No advertisement may include any illustration(s) of any person(s) consuming alcoholic beverages or any person(s) posed in an immodest or sensuous manner, nor shall any advertising contain profanity or offensive language."
http://www.alabamaadministrativecode.state.al.us/docs/abc/20-X-7.pdf
They banned a wine because of this label
http://www.mercurynews.com/wp-content/uploads/2016/08/20090724__cyclesgladiator1.jpg?w=400