"bad" is an understatement — it's the worst deal ever made
Posted on: June 23, 2018 at 16:56:50 CT
zounami MU
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in sports broadcasting, in terms of the seller.
As Clay Travis wrote: Ask anyone involved in televised sports what the best current television deal in sports is and the answer is unanimous — CBS’s first round SEC draft pick each week along with the SEC championship game for just $55 million a year.
It’s a complete and total steal — CBS has the best deal in sports.
Break down the deal and CBS is paying just $3.43 million per SEC game. That compares with ESPN paying over $100 million per game for Monday Night Football. Okay, but that’s pro football. Well, ESPN pays the Rose Bowl $80 million a year for just one game.
So CBS gets sixteen total first pick SEC games (there are two doubleheaders each year), including the SEC championship game, for $25 million a year less than ESPN pays for the Rose Bowl by itself.
Wow.
The SEC on CBS’s deal is complete and total insanity, a bargain unlike any other, like buying Manhattan for trinkets. And this deal continues for another decade, meaning that today’s numbers, which already look like the television deal of the century, will come to look even more cheap as the years continue to tick by.