It's a factor. Can only turn it into lemonade.

Posted on: January 18, 2019 at 14:00:13 CT

MU can, must, pitch itself as "that one thing different" in the SEC to kids in the SEC footprint: this is a place to have the full, classic college town experience on a campus where people will appreciate you but leave you alone, where you can be just another kid but also compete against the nation's best teams on the football field. This won't appeal to the kid who wants a warm weather, football crazy professional-like experience -- but you're not going to get that kid anyway if that is what he wants.